A lot of people in higher education are worried because the students are worried. Those of us still connecting with students are hearing their hesitancy to enroll in Summer…
When I was a freshman studying psychology and my professor insisted on our papers to be in perfect APA format, I had no idea what he was talking about.…
How Much Convenience Is Your Privacy Worth? ©Amazon There’s webrooming (researching a product online before buying in a store); there’s showrooming (viewing a product in a store and then…
In marketing, “going viral” usually means that you did something very right. You made a piece of content that was so shareable that your audience shared it to…
Image Abraham Maslow and Sigmund Freud If you’ve taken introduction to psychology, you may be familiar with these 2 gentlemen. Both of them, in their own ways, explained…
Students: My, what active social media accounts you have!University: All the better to hear you with, students! Students: Really? What did I just say?University: … Today, I decided…
Perceptual Vigilance and Perceptual Defense in Marketing Covid-19 is everywhere, especially on our newsfeeds. Each of us deals with the harsh realities and uncertain futures differently. Some of us…
What a Classical Sociological Theory and Evolutionary Psychology Can Teach Us About Social Media Marketing Origins In evolutionary psychology, we examine common behaviors and speculate about why that behavior…
It is hard to put into words how surreal it is to see grocery stores empty, people wearing surgical masks at work and schools shutting down. The panic…
The goal of just about any company or institution is to grow. In a time where enrollment is declining in most universities across the country, it is more important…