How Florida International University is Made Stronger by Giving Corporate Social Responsibility (CSR) has been a major factor in many successful companies’ brand images. In a time where…
Universities face growing pressure to perform on state metrics, increase their enrollments, and reduce costs as students are becoming more and more value-conscious and State funding decreases. Administrative leadership is…
How UCF Uses Integrated Marketing Communications to Strengthen Their Brand In my experience in higher education, I cannot tell you how many poorly designed websites and other marketing…
If the overall price of gas goes up by $2 tomorrow, those of us driving gas-powered cars would be forced to suck it up. After all, we still…
Who hasn’t thought about starting their own company at some point? Everyone has great ideas and some of them have big potential. However, very few of us are brave…
“It is now the age of the customer, where consumers are empowered with the tools to make their own purchase decisions— and they know how to use them.” Rise…
In Florida’s public higher education system, the “M” word is “metrics.” It is a scary word with all kinds of pressure behind it – and a whole lot…
We have all played the game “telephone” as children. You start with a message from one person, who whispers it once to the next person and the next… until…