https://youtu.be/XdRuW7QTMU8 In this video, we talk about the most important things universities need to know when it comes to marketing in the current crisis and beyond. Let us know…
5 Steps for Hosting Engaging Virtual Events Many of us in education have been forced to scramble to put together virtual events. Let's make the process a little less…
In the months leading up to election day in 2016, Russia’s “Internet Research Agency” bought roughly 3,500 Facebook ads with the clear intent of sowing support for controversial topics…
Students’ confidence in higher education dipped down to 48% in 2018. That’s 9% lower than just 3 years before. The lack of confidence is a threat to all of…
As the Hispanic share of the American population continues to grow, it is important to invest time and resources to understanding their academic and career goals and meeting…
The Social Psychological Reason We Should Emphasize Customer Service at Universities and Colleges Robert Cialdini, a well-known psychology and marketing professor, published a popular book called Influence: The Psychology…
Last week, we celebrated the many ways that Tableau can help universities collaborate on projects based on lightning-fast data visualizations and analyses. It is true, Tableau is an amazing…
Taking an Inventory for Better Brand Strategy As a former professor of “freshman experience,” I have taught the “SWOT” analysis technique to my students dozens of times. It…
How Market Research Techniques Can Improve Higher Education Outcomes Marketers have borrowed the scientific method from us, the academics, and have made market research an essential and valuable…
In any big institution, there are essentially multiple layers of bureaucracy. It is necessary in order to organize and divide tasks among differently specialized people. With the right tools,…