https://youtu.be/XdRuW7QTMU8 In this video, we talk about the most important things universities need to know when it comes to marketing in the current crisis and beyond. Let us know…
5 Steps for Hosting Engaging Virtual Events Many of us in education have been forced to scramble to put together virtual events. Let's make the process a little less…
With everyone staying home, people are watching TV more, reading more articles online, reading more books, and generally consuming more media than they have in years. Yet some…
In the months leading up to election day in 2016, Russia’s “Internet Research Agency” bought roughly 3,500 Facebook ads with the clear intent of sowing support for controversial topics…
Whether you are promoting a product, a service, an idea, or yourself, video marketing will take your reach and engagement to the next level. These stats from impactbnd.com paint…
Handling All Your Handles Social media has many different benefits for businesses: brand awareness and reach, lead generation, customer feedback, getting to know your audience, and added credibility. Because…
A variety of factors contribute to a student’s withdrawal from their university. A student may just not be ready academically or emotionally for the environment. The student’s expectations may…
How UCF Uses Integrated Marketing Communications to Strengthen Their Brand In my experience in higher education, I cannot tell you how many poorly designed websites and other marketing…
Going to the marketplace, window shopping and reading encyclopedia entries sound like old-fashioned activities now, but we actually do all of these every day on Google. As such, companies know that…
Who hasn’t thought about starting their own company at some point? Everyone has great ideas and some of them have big potential. However, very few of us are brave…