Handling All Your Handles Social media has many different benefits for businesses: brand awareness and reach, lead generation, customer feedback, getting to know your audience, and added credibility. Because…
Last week, we celebrated the many ways that Tableau can help universities collaborate on projects based on lightning-fast data visualizations and analyses. It is true, Tableau is an amazing…
How Market Research Techniques Can Improve Higher Education Outcomes Marketers have borrowed the scientific method from us, the academics, and have made market research an essential and valuable…
In any big institution, there are essentially multiple layers of bureaucracy. It is necessary in order to organize and divide tasks among differently specialized people. With the right tools,…
Universities face growing pressure to perform on state metrics, increase their enrollments, and reduce costs as students are becoming more and more value-conscious and State funding decreases. Administrative leadership is…
Going to the marketplace, window shopping and reading encyclopedia entries sound like old-fashioned activities now, but we actually do all of these every day on Google. As such, companies know that…