https://youtu.be/XdRuW7QTMU8 In this video, we talk about the most important things universities need to know when it comes to marketing in the current crisis and beyond. Let us know…
Handling All Your Handles Social media has many different benefits for businesses: brand awareness and reach, lead generation, customer feedback, getting to know your audience, and added credibility. Because…
Taking an Inventory for Better Brand Strategy As a former professor of “freshman experience,” I have taught the “SWOT” analysis technique to my students dozens of times. It…
How Florida International University is Made Stronger by Giving Corporate Social Responsibility (CSR) has been a major factor in many successful companies’ brand images. In a time where…
How UCF Uses Integrated Marketing Communications to Strengthen Their Brand In my experience in higher education, I cannot tell you how many poorly designed websites and other marketing…
If the overall price of gas goes up by $2 tomorrow, those of us driving gas-powered cars would be forced to suck it up. After all, we still…
Going to the marketplace, window shopping and reading encyclopedia entries sound like old-fashioned activities now, but we actually do all of these every day on Google. As such, companies know that…
Who hasn’t thought about starting their own company at some point? Everyone has great ideas and some of them have big potential. However, very few of us are brave…
“It is now the age of the customer, where consumers are empowered with the tools to make their own purchase decisions— and they know how to use them.” Rise…
We have all played the game “telephone” as children. You start with a message from one person, who whispers it once to the next person and the next… until…