https://youtu.be/XdRuW7QTMU8 In this video, we talk about the most important things universities need to know when it comes to marketing in the current crisis and beyond. Let us know…
Students’ confidence in higher education dipped down to 48% in 2018. That’s 9% lower than just 3 years before. The lack of confidence is a threat to all of…
The Social Psychological Reason We Should Emphasize Customer Service at Universities and Colleges Robert Cialdini, a well-known psychology and marketing professor, published a popular book called Influence: The Psychology…
Last week, we celebrated the many ways that Tableau can help universities collaborate on projects based on lightning-fast data visualizations and analyses. It is true, Tableau is an amazing…
Taking an Inventory for Better Brand Strategy As a former professor of “freshman experience,” I have taught the “SWOT” analysis technique to my students dozens of times. It…
How Market Research Techniques Can Improve Higher Education Outcomes Marketers have borrowed the scientific method from us, the academics, and have made market research an essential and valuable…
In any big institution, there are essentially multiple layers of bureaucracy. It is necessary in order to organize and divide tasks among differently specialized people. With the right tools,…
How Florida International University is Made Stronger by Giving Corporate Social Responsibility (CSR) has been a major factor in many successful companies’ brand images. In a time where…
Universities face growing pressure to perform on state metrics, increase their enrollments, and reduce costs as students are becoming more and more value-conscious and State funding decreases. Administrative leadership is…
How UCF Uses Integrated Marketing Communications to Strengthen Their Brand In my experience in higher education, I cannot tell you how many poorly designed websites and other marketing…