Students’ confidence in higher education dipped down to 48% in 2018. That’s 9% lower than just 3 years before. The lack of confidence is a threat to all of…
Handling All Your Handles Social media has many different benefits for businesses: brand awareness and reach, lead generation, customer feedback, getting to know your audience, and added credibility. Because…
As the Hispanic share of the American population continues to grow, it is important to invest time and resources to understanding their academic and career goals and meeting…
The #3CsofInstagram In an article in UniversityBusiness.com, Scott Mobley describes the 3 C’s of maintaining engagement while we maintain our social distances. We here at marketing4education shared in…
The Social Psychological Reason We Should Emphasize Customer Service at Universities and Colleges Robert Cialdini, a well-known psychology and marketing professor, published a popular book called Influence: The Psychology…
A variety of factors contribute to a student’s withdrawal from their university. A student may just not be ready academically or emotionally for the environment. The student’s expectations may…
A lot of people in higher education are worried because the students are worried. Those of us still connecting with students are hearing their hesitancy to enroll in Summer…
When I was a freshman studying psychology and my professor insisted on our papers to be in perfect APA format, I had no idea what he was talking about.…
How Much Convenience Is Your Privacy Worth? ©Amazon There’s webrooming (researching a product online before buying in a store); there’s showrooming (viewing a product in a store and then…
In marketing, “going viral” usually means that you did something very right. You made a piece of content that was so shareable that your audience shared it to…