Image Abraham Maslow and Sigmund Freud If you’ve taken introduction to psychology, you may be familiar with these 2 gentlemen. Both of them, in their own ways, explained…
Students: My, what active social media accounts you have!University: All the better to hear you with, students! Students: Really? What did I just say?University: … Today, I decided…
Perceptual Vigilance and Perceptual Defense in Marketing Covid-19 is everywhere, especially on our newsfeeds. Each of us deals with the harsh realities and uncertain futures differently. Some of us…
What a Classical Sociological Theory and Evolutionary Psychology Can Teach Us About Social Media Marketing Origins In evolutionary psychology, we examine common behaviors and speculate about why that behavior…
It is hard to put into words how surreal it is to see grocery stores empty, people wearing surgical masks at work and schools shutting down. The panic…
The goal of just about any company or institution is to grow. In a time where enrollment is declining in most universities across the country, it is more important…
I have a very savvy friend that has always been successful in terms of what looks on the surface to be “easy money.” First, he was trading on the…
Last week, we celebrated the many ways that Tableau can help universities collaborate on projects based on lightning-fast data visualizations and analyses. It is true, Tableau is an amazing…
Taking an Inventory for Better Brand Strategy As a former professor of “freshman experience,” I have taught the “SWOT” analysis technique to my students dozens of times. It…