How Market Research Techniques Can Improve Higher Education Outcomes Marketers have borrowed the scientific method from us, the academics, and have made market research an essential and valuable…
In any big institution, there are essentially multiple layers of bureaucracy. It is necessary in order to organize and divide tasks among differently specialized people. With the right tools,…
How Florida International University is Made Stronger by Giving Corporate Social Responsibility (CSR) has been a major factor in many successful companies’ brand images. In a time where…
Universities face growing pressure to perform on state metrics, increase their enrollments, and reduce costs as students are becoming more and more value-conscious and State funding decreases. Administrative leadership is…
How UCF Uses Integrated Marketing Communications to Strengthen Their Brand In my experience in higher education, I cannot tell you how many poorly designed websites and other marketing…
If the overall price of gas goes up by $2 tomorrow, those of us driving gas-powered cars would be forced to suck it up. After all, we still…
Going to the marketplace, window shopping and reading encyclopedia entries sound like old-fashioned activities now, but we actually do all of these every day on Google. As such, companies know that…
At companies like Sales Brain, experts are learning what makes you tick. Those insights can help companies find the straightest path to the “buy” button in your brain.…