Choose any brand. How would they describe themselves? How would you describe them? How might other people describe them? Are the descriptions from different perspectives scattered or similar? Now,…
Van Wilder Theatrical Release Poster In the movie Van Wilder, Ryan Reynold’s titular character, a rebellious and immature partygoer, initially has no ambitions to graduate. After a series…
Simon Sinek: "Golden Circle" Many of you may be familiar with Simon Sinek’s famous “Golden Circle” after this video started making the rounds. In it, he explains why brands…
As higher education professionals, we know a lot about our students and can intuitively understand many of the issues affecting them. However, as academics, we all know the importance…
Nationally, enrollment in higher education institutions has declined significantly for the past 8 years with Florida leading the unfortunate pack, down 52,328 students from last year. It is still…