The first step to any research you conduct should be to determine if the research should be conducted at all. Conducting research can be costly and time-consuming. It is…
According to Martechtoday, marketing managers allocated an average of 29% of their budgets to marketing technology in 2018. As technology improves, so do targeting capabilities, and thus efficiency in…
Is Your University Using Beacons? In July of 2016, I remember walking to the main fountain in the middle of campus only to find a sea of college students…
Big Data in Higher Education Big data is tracking us with everything we do, whether we notice it or not. From the routes we take to work, to what…