Influential Marketing Through Influential People
Love them or hate them, the Kardashians are mega successful. They know their audience and they’ve built it strategically over years of speaking with the heaviest California vocal…
Love them or hate them, the Kardashians are mega successful. They know their audience and they’ve built it strategically over years of speaking with the heaviest California vocal…
Did you know that violent crimes are more frequent during the summer months? Why would that be? Does the heat make people angrier? Is it that people are out…
In case you haven’t noticed, social media has been getting some negative press lately. As someone with a background in psychology and currently working in education, I have…
The Milgram Experiment on Obedience to Authority What if I told you, you might have been part of an experiment and not even known it? I am not…
By now, most of us in higher education have embraced the importance of data. In Florida, we have a love-hate relationship with the “M” word, “metrics,” since we…
A Vortex of... Despair The Captain Doesn't Like Embarrassing Irony Today, I was caught in a bottomless vortex of despair. In less dramatic but equally upsetting words, I was…
It’s hard to remember, but my first memory regarding surveys was probably one of the many times my father angrily answered the landline during dinner and said “No, I…
Who hasn’t thought about starting their own company at some point? Everyone has great ideas and some of them have big potential. However, very few of us are brave…
Sometimes in science, research is done for research’s sake. Scientists want to explore a new idea to see what can be pulled from it in the hopes of maybe someday…
“It is now the age of the customer, where consumers are empowered with the tools to make their own purchase decisions— and they know how to use them.” Rise…