5 Steps for Hosting Engaging Virtual Events Many of us in education have been forced to scramble to put together virtual events. Let's make the process a little less…
https://youtu.be/XdRuW7QTMU8 In this video, we talk about the most important things universities need to know when it comes to marketing in the current crisis and beyond. Let us know…
With everyone staying home, people are watching TV more, reading more articles online, reading more books, and generally consuming more media than they have in years. Yet some…
In the months leading up to election day in 2016, Russia’s “Internet Research Agency” bought roughly 3,500 Facebook ads with the clear intent of sowing support for controversial topics…
Whether you are promoting a product, a service, an idea, or yourself, video marketing will take your reach and engagement to the next level. These stats from impactbnd.com paint…
Students’ confidence in higher education dipped down to 48% in 2018. That’s 9% lower than just 3 years before. The lack of confidence is a threat to all of…
Handling All Your Handles Social media has many different benefits for businesses: brand awareness and reach, lead generation, customer feedback, getting to know your audience, and added credibility. Because…
As the Hispanic share of the American population continues to grow, it is important to invest time and resources to understanding their academic and career goals and meeting…
The #3CsofInstagram In an article in UniversityBusiness.com, Scott Mobley describes the 3 C’s of maintaining engagement while we maintain our social distances. We here at marketing4education shared in…
The Social Psychological Reason We Should Emphasize Customer Service at Universities and Colleges Robert Cialdini, a well-known psychology and marketing professor, published a popular book called Influence: The Psychology…